Visit Beat That Quote >>Name: Beat That Quote Insurance No. of Reviews: 1
Describing itself as 'the UK's fastest growing price comparison site' is an ambitious claim by BeatThatQuote.com. It was certainly named the UK's Fastest Growing Website of 2007 in an independent report published by Nielson Online, coming out ahead of social networking site Facebook. The award was due to the rise in the number of unique visitors over the year. It followed the company's placing as 'Number 1 in the Startups 100 List' in the same year and a clutch of awards in 2006, which all focused on the business being young and growing.
The stated goal is to become 'the first choice for price comparison in the UK', with products being compared under various headings: money (loans, savings, bank accounts, pensions and so on), insurance (including home, travel and vehicles), travel (covering holidays, flights and hotels), utilities (gas, electricity, broadband, TV and telephone) and shopping (electronics, sports equipment, home appliances and other items).
As part of its drive to be first choice, products continue to be added, with the utilities service being launched in April 2008. The energy prices part of the site was created in partnership with Energylinx, a Scottish company that specialises in domestic energy price comparison. This followed the move into the travel market, with the travel comparison service being powered by WWTE (Worldwide Travel Exchange), a trading name of Travelscape LLC, which is based in the US and is a subsidiary of Expedia Inc.
An extensive advertising campaign has also been part of the push for growth, although this almost got the company into trouble at the start of 2009 when over 100 viewers complained the Beat That Quote TV advert was too violent and encouraged, or at least trivialised, bullying at work. After some deliberation, the Advertising Standards Authority eventually cleared the advert.
The main reasons behind the site's growth are, it believes, its brand values including: making the site easy to use, creating unique offers, providing accurate information and quotations, and offering the best products at the cheapest prices. You need to use the site to decide whether these claims are marketing hype or accurate representation.
An independent, London-based company, it is an appointed representative firm of Best Value Financial Services Ltd, which was founded in 2005 by Managing Director John Paleomylites. As a relatively late entrant into the price comparison market, it had to develop smart web marketing tools to succeed and concentrates on profiling technology so that is can offer relevant products to its customers. In other words, it looks at who you are and what you are buying, then tries to tempt you with things it thinks might interest you.
Success in web technology has resulted in the company offering 'white label' services, where its products are rebranded and used by other firms as their own. It began running its comparison functionality for other companies in September 2007 and had gained around 20 white label partners by the end of January 2008. Companies such as Thompson, Experian, Switchwise and Energy Helpline use its technology to offer personal finance products under their own brands while BeatThatQuote makes use of the services of data providers, including Experian and life style data company Caci to ensure it can offer the best service.
The main site is at www.beatthatquote.com and we're not quite sure who owns www.beatthatquote.co.uk as the whois information is different to the main dot com address and the redirection it takes seems to embed a cookie. We suggest only using the dot com version for direct type-ins just in case. †
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