First Alternative Insurance Reviews

Above shows our most recent help videos. Below are FirstAlternative Car Insurance reviews. These are complaints, problems and praise that have been submitted by site visitors using the comments form: †

24/10/2008 First Alternative offer a 10% discount for new customers buying car insurance online: they make this clear on their front page, so that was a good start. Oddly they also require an upfront declaration that you're not a professional model, TV presenter or circus ringmaster - luckily I am none of these things, so was able to continue. They try to sell you breakdown insurance cover before giving you your quote, which I found annoying. In the end, their quote was not at all competitive: they were the second most expensive place I tried. They definitely wouldn't be my first alternative.

23/09/2008 Very simple site ... by that I mean skeletal. Once you get past the first page all the info is at hand but it just looks so ... bare! All in purple, no graphics other than their logo, everything fits into the corner of my browser - might be that it's supposed to give the feeling of being budget, but comes across to me as just cheap. Didn't get a quote in the end, last time I did with a budget type site I was unhappy with the lack of expense spent on customer service too.

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First Alternative Insurance [Full Article]
FirstAlternative and its sister site for women, Sheila's Wheels, are insurance brands from Peter Wood who initiated Direct Line car insurance and also runs Esure for the banking group Halifax Bank of Scotland (HBOS) - that gives them some serious background compared to rival start ups. First Alternative offer motor insurance and personal loans, not an unusual combination in this industry, with both available from their website at FirstAlt ... First Alternative Insurance